How Do Subliminal Messages Work?

You’ve probably heard of subliminal messages. There are lots of urban myths about how companies and advertisers use these kinds of messages to persuade customers to act in certain ways. The truth is, however, that subliminal messages won’t make you do or feel anything you’re not already inclined to do or feel. And, ironically, that’s what makes them such effective and powerful self-development tools.

The word “subliminal” is made up of two parts: sub, which means under or below (as in submarine) and liminal, which means threshold (as in the word limit). These kinds of messages are therefore presented “below the threshold” of your conscious mind. So even though you aren’t aware of the information, your subconscious mind picks it up and locks it away in your brain.

You Can Literally Change Your Mind

Here’s the thing – your subconscious mind is where the real power lies. Everything you think and believe is stored away in there. If you want to make real changes in your life, you have to be able to make changes at the subconscious level.

Imagine your subconscious mind is like a robot you’ve built. The first thing you do is program it to work in a certain way. Unlike any sci-fi movies you may have seen, this robot is incapable of doing anything it hasn’t been programmed to do.

Your subconscious mind works just like that. Over the years you’ve been “programmed” by the things you’ve seen, the things you’ve heard, and the things you’ve done. Your thoughts and beliefs are embedded in there, and they get fed out to your conscious mind, making you think you’re deciding all this stuff consciously… but you’re not.

That’s why so many people find it hard to quit smoking using their willpower alone, or to find the motivation to exercise more, or to lose weight. It’s almost impossible to make any real changes that have a significant impact on your waking or conscious life, unless you first make those changes at a subconscious level.

With subliminal technology, your subconscious mind gets bombarded with positive messages that can literally change the way you think. They bypass the conscious mind completely, below the threshold, so that this logical mind doesn’t get in the way. The more your subconscious mind is exposed to these new ideas, the easier it is for you to alter your behavior, and that gives you the chance to change your programming from the inside out.

Subliminal messages are presented in the form of audio or visual stimuli – background sounds or flashing images – that you aren’t even aware of. They sneak into your subconscious mind and start working to change your attitudes, making it easy to break bad habits and develop new, positive ones, and giving you that extra push you need to take your life in a whole new direction.

You might have enormous willpower and determination, but on their own they simply aren’t enough. That’s why so many people give up on their New Year’s resolutions after a month or two… because deep down they haven’t actually changed anything. To do that, you need to get at your subconscious mind and input the new programming that will help you change your beliefs – and ultimately allow you to reach your goal.

The Subliminal Advantage

Subliminal messages are positive affirmations presented to your ears or eyes at a rate or volume that your conscious mind is unable to detect. Your subconscious mind, however, takes in everything. These messages bypass your logical conscious state and go directly to your subconscious. If messages are sent frequently enough they’ll start to change the way you think, and therefore the way you behave.

Someone who wants to give up smoking might be presented with subliminal messages similar to these:

• I am stronger than cigarettes
• I respect and nurture my body
• I am able to resist the temptation of smoking

Reading these three short affirmations on a page won’t produce any magical results within your subconscious mind. But imagine the impact if, instead of three messages, your subconscious was exposed to thousands – over and over again – for a couple of weeks. All the research shows the same thing: gradually your attitude changes, and then your behavior.

How Subliminal Messages Work

Some people argue that, if you can’t hear the sounds, or you can’t see the images, how can they possibly make any difference? The point is that you aren’t aware that you’re hearing or seeing the messages, but your subconscious mind still takes them in. That’s the reason why subliminal messages work in the first place – because they sneak into your head, bypassing your conscious rational mind, and getting at the core of your belief system.

You’re exposed to subliminal messages every day. You might have the radio on in the morning when you drive to work and keep hearing about a new film that’s just come out. The first time you hear it you give it your attention. As the days turn into weeks you’re no longer consciously listening to it, but the information flows into your subconscious mind. If it’s a film that interests you, this constant subtle reminder will probably be enough to get you to go to the cinema and watch it.

Now think how powerful that process would be if it was something you desperately wanted to achieve, like giving up smoking. Your determination combined with the mind-changing power of those positive affirmations makes a winning formula. Eventually you’ll think of smoking as a disgusting, destructive habit that you can’t believe you started in the first place.

If you really and truly want to make lasting changes in your behavior but can’t seem to find the impetus to get going, try subliminal messages. You’ve got nothing to lose and the chance to gain a new and more rewarding lifestyle.

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